Ambica Darbar Bathi Launches New Product 'Ragaswara Suprabhatam' Unveiled by Sri Sri Sri Tridandi Chinna Jeeyar Swamy
The event was attended by Ambika Group Chairman Ambica Krishna, Executive Director Ambika Ramachandra Rao, and Health Director Karthik Alapati. Following the launch, Sri Sri Sri Tridandi Chinna Jeeyar Swami bestowed his blessings upon the Ambika organization.
Blessings of Sri Tridandi Chinna Jeeyar Swami
Addressing the gathering, Sri Sri Sri Tridandi Chinna Jeeyar Swami said that Ambika has earned the trust and affection of millions of devotees through the manufacture of high-quality Darbar Bathi. The brand’s guiding philosophy — “a bond between the devotee and the Divine” — has gained wide recognition, and Ambika has grown into a great brand by strengthening faith in God. He emphasized that incense offered to the Lord should not be overpowering or suffocating, but should be pleasing to the senses, gentle to the nose, and soothing to the eyes. For the past 125 years, Ambika has been providing such refined fragrances while continuously introducing innovative products.He further stated that the newly launched “Ragaswara Suprabhatam”, inaugurated in the presence of Sri Ramanujacharya and the 108 Divya Desams, offers a unique devotional experience. When the incense box is opened in the prayer room, the melodious Suprabhatam chant is heard instantly, creating a spiritually uplifting atmosphere. He expressed hope that this new product would receive immense devotion and acceptance, and conveyed his heartfelt blessings for the good health and well-being of Ambika Krishna.
Ambica Krishna’s Address
Speaking on the occasion, Ambika Group Chairman Ambika Krishna said that in today’s world, marked by divisions, inequalities, and unrest, the efforts of Sri Sri Sri Tridandi Chinna Jeeyar Swami toward establishing an egalitarian society are truly extraordinary. He described the Swami as a living embodiment of Sri Ramanujacharya. He expressed that launching “Ragaswara Suprabhatam” on the auspicious occasion of Vaikuntha Ekadashi, in the presence of the 108 Divya Desams, felt like a blessing earned through past-life merit. He affirmed that the new product would further strengthen the deep trust that millions of devotees place in Ambika. He also acknowledged that the credit for establishing the sacred 108 Divya Desams at one place belongs entirely to Sri Tridandi Chinna Jeeyar Swami, stating that without him, such a divine spiritual center would not have been possible. He prayed that the Swami’s blessings reach everyone and bring prosperity and well-being to the nation, and offered his reverential salutations to Sri Ramanujacharya for elevating the glory and spiritual identity of Sanatana Dharma.
Product Highlights
Executive Director Ambica Ramachandra Rao said that Suprabhatam is not merely a hymn; it is a gentle, sacred call that awakens the Lord and also awakens the divinity within us.He explained that “Ragaswara Suprabhatam” is not just an incense product, but a divine morning musical experience for the home. The immortal composition “Sri Venkateswara Suprabhatam,” which has touched millions of hearts, has been brought to life within this elegant incense box. Upon opening the box, the melodious chanting of the Suprabhatam begins automatically, immersing devotees in spiritual bliss even before lighting the incense. The specially designed musical mechanism plays the complete Suprabhatam for five minutes each time the box is opened. Even after the incense sticks are used up, the box can be preserved in the prayer room and used as a devotional music player. He also announced that the company will soon introduce special packs featuring seven different fragrances, each dedicated to seven deities for the seven days of the week.
Statement from Karthik Alapati
Karthik Alapati, Director of Ambica Arogya, stated that the product was designed so that every Indian can experience divinity not only through fragrance, but also through sacred sound and touch. He described it as a humble offering to millions of devotees who begin their day with prayer and worship.
Availability
The “Ragaswara Suprabhatam” products will soon be available at:
Leading pooja and devotional stores
Major online platforms
Across Andhra Pradesh, Telangana, and Tamil Nadu
The product has received Patent and Trademark (TM) registration under Class 1 and Class 3.
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